Sponsor a Take - Not Really A Fan
MEDIA KIT 2025

Sponsor a Take

The Anti-Influencer Partnership

"We're not really fans of sponsored content. But if you need measured, credible takes on your product—we're not really fans of turning down money either."

Why Traditional Influencer Marketing Fails

❌ The Hype Problem:

"OMG I'm OBSESSED with [Product]! 😍🔥 It literally changed my life! Use code HYPE20 for 20% off!"

Nobody believes this. Your audience knows it's fake. Trust evaporates. Money wasted.

✓ The NRAF Approach:

"I'm Not Really A Fan of [Product]... But Here's Why You Might Need It Anyway"

Why it works: Measured critique is more persuasive than fake enthusiasm. When we endorse something, readers actually listen. A measured NRAF recommendation carries more weight than 10 enthusiastic influencer posts.

Who Reads NRAF

8.5K+ Monthly Readers
2.1K Newsletter Subs
6.2min Avg Time
73% Return Rate

Who They Are

  • Age: 25-45 (primary)
  • Income: $75K-$150K household
  • Jobs: Tech, creative, consulting
  • Location: 70% US, 30% international

What Matters

  • Skeptical but still consumers
  • Value authenticity over hype
  • Analysis-driven decisions
  • The "let me research" people

Bottom line: This audience influences others. Skeptics who convert when convinced. Anti-early-adopters who create sustainable demand.

Sponsorship Packages

Package What's Included Investment
Single Take 1,500-2,000 words • Homepage (1 week) • Newsletter • Social (3x) • Archive $3,500
Deep Dive 3,000+ words • Interactive • Homepage (2 weeks) • Newsletter • Social (10+) $7,500
Quarterly Series 4 takes/3 months • Recurring newsletter • Logo • Analytics $12,000
Category Ownership 12 pieces/year • Exclusive sponsor • Branding • Calls • Premium analytics $40,000

Add-Ons

  • Premium Placement: Homepage pin (+$1,000)
  • Video Version: 10-15 min (+$2,500)
  • Podcast Episode: Dedicated discussion (+$3,000)
  • Reddit AMA: Community Q&A (+$1,500)

How It Works

What You Can (and Can't) Buy

We maintain complete editorial control. You CANNOT buy a positive review. What you CAN buy:

  • Our attention and research time
  • A thorough, honest evaluation
  • Nuanced analysis your audience will trust
  • Visibility to 8.5K+ skeptical readers who convert

✓ We'll Write:

  • "Solves a specific problem"
  • "What it does vs. marketing"
  • "Not revolutionary, but useful"
  • "Here's who should pay"

✗ We Won't Write:

  • "Perfect for everyone"
  • "Revolutionary breakthrough"
  • Anything we don't believe
  • Hit pieces on competitors

The Disclosure:

"This article is sponsored by [Brand]. They paid us to research and write about [Product]. They did not pay us to like it. All opinions, skepticism, and measured ambivalence are our own."

Is This Right for You?

❌ Not a Good Fit:

  • Brands selling hype
  • MLMs or crypto schemes
  • Fake scarcity tactics
  • Can't handle criticism
  • Lifestyle marketing

✓ Good Fit:

  • B2B SaaS with real value
  • Professional services
  • Consumer tech with utility
  • Educational platforms
  • Boring but important stuff

The Four-Question Test

If you answer "yes" to all of these, we're a good fit:

  • Can your product survive honest scrutiny?
  • Do customers recommend it despite flaws?
  • Is your value defensible without hype?
  • Okay with us saying who shouldn't buy it?

What Happens Next

  1. Initial Call (30 min): We discuss fit—we'll be honest if it won't work
  2. Topic Development: Collaborate on angle and scope
  3. Research (2-3 weeks): We use/test your product and write
  4. Fact-Check Review: You verify accuracy (not editorial approval)
  5. Publication: Goes live with full promotional support
  6. Analytics: Detailed performance data within 30 days

Payment & Terms

We accept international payments:

  • Bank Transfer (Recommended): USD, EUR, GBP via Wise—lowest fees
  • Wire Transfer: SWIFT available
  • Credit Card: Visa, Mastercard, Amex

Payment Terms:

  • 50% deposit to begin work
  • 50% upon delivery (before publication)
  • Invoice in USD, Net 7 terms

Interested?
(Or at least curious?)

Let's discuss whether this makes sense for your brand.

We'll be honest—if we don't think it'll work, we'll tell you.

Get in Touch
Not Really A Fan

A place for opinions without enthusiasm

notreallyafan.com

Payment & Terms

We accept international payments via multiple methods for your convenience:

  • Bank Transfer (Recommended): Pay in USD, EUR, or GBP with local bank details via Wise — lowest fees, fastest processing
  • International Wire: SWIFT transfer available upon request
  • Credit Card: Visa, Mastercard, Amex accepted (payment link provided with invoice)

Payment Terms:

  • 50% deposit to begin work
  • 50% upon content delivery (before publication)
  • Detailed invoice provided in USD
  • Net 7 payment terms

All pricing in USD. Payment details provided after initial consultation call.